‘You don’t see headline acts every day’ · RaceFans

by Nov 18, 20200 comments

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A move to two-day race weekends at some Formula 1 rounds need not mean reduced value for fans who attend, a senior figure in the championship has told RaceFans.

The sport experimented with a two-day race weekend at the Emilia-Romagna Grand Prix. Similar events could be run in future to reduce the strain on Formula 1 teams as more races are added to the schedule.

The 2021 F1 calendar features a record-breaking 23 rounds.

Formula 1’s global director of race promotion Chloe Targett-Adams told RaceFans other support races and activities could add value at rounds where F1 runs on just two days.

“When we say two-day format, that’s a two-day Formula 1 racing format. But our events, clearly run as three-day, four-day experience events, depending on on different locations,” she explained. “So it’s just about how we promote the product, how we create enough content and excitement for fans to come on a Friday.

“If you’re going to Glastonbury, for example, you don’t expect to see the headline acts every day, people go for a whole week.”

Targett-Adams accepts fans would likely be most interested in the racing but said other elements of the weekend could add value, “It’s about what you’re offering fans as part of that experience. Making sure that the superstars of our show, which is the Formula 1 elements, the racing, they’re present, but that there’s equally enough of the support acts to make it a very exciting and worthwhile proposition to fans across the three days.”

She pointed out events already have significant local variation, to which two-day weekends might be comparable, “It’s about how you evolve and innovate the Formula 1 race weekend and the Formula 1 experience in that market, and what’s culturally normal and local.

Start, Albert Park, 2019
2021 F1 calendar: Full 23-race schedule

“If we look at our middle eastern races then Sunday’s working day but yet it’s the key part of the Formula 1 weekend. So actually, to build the experience there why wouldn’t we, with our promoter want to do that across Thursday, Friday, Saturday?”

She pointed out non-track days for F1 can offer opportunities for social and community programmes, “In Melbourne on Thursday they very successfully run a community day, having university and school children attend as part of a kind of curriculum basis, as part of that community impact and social benefit.

“So I think there are a number of different ways to look at it. And we wouldn’t want uniformity to be at the expense of what local promoters together with us can can do in terms of innovating the product and make it relevant to that location or market.”

Read Dieter Rencken’s in-depth interview with Chloe Targett-Adams on the 2020 and 2021 Formula 1 schedules later today on RaceFans

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