Motorsport Tickets have partnered with Race against Dementia, the charity founded by Sir Jackie Stewart, to assist in raising funds for research aimed at finding a prevention or treatment for the causes of dementia.
Unless something changes, one in three people born today will get dementia and currently there are no disease-modifying treatments. With only one dementia researcher to every four cancer researchers, investment is critically needed.
Motorsport Tickets have developed a charity donation widget to feature as part of their checkout process. The widget will offer all customers the opportunity to add an optional donation to Race Against Dementia as an integrated part of their customer journey with every purchase at motorsporttickets.com. Following a history of support from Motorsport Network as benefitting charity at the 2019 Autosport Awards, Race Against Dementia will be the first to utilise this.
The Race Against Dementia (RAD) Fellowship Programme draws from the most promising early career scientific talent around the world. Collaboration with forward-thinking organisations in Formula 1, as well as other innovative bodies, will bring the dynamic attitude, dedication and agility of Grand Prix teamwork to drive results in dementia research. The RAD programme aspires to be a catalyst for this change in dementia research culture globally.
In addition, Motorsport Tickets will support in building awareness for Race Against Dementia with a dedicated charities page and across its email and social channels that reach a global customer base. They will run marketing campaigns, endorsed by Sir Jackie Stewart, that will aim to deliver engaging content showcasing the importance of protecting the amazing memories Motorsport Tickets help customers to make when they visit motorsport events and experiences.
Dr Penny Moyle, CEO, Race Against Dementia said: “We’re thrilled at having been selected by Motorsport Tickets as a charity partner. We’re grateful for their support, making it easy for anyone purchasing tickets to automatically make a contribution and join us in accelerating the Race Against Dementia.”
Dale Ballentine, CEO, Motorsport Tickets adds: “Building a sense of community amongst our customers, who are connected by their passion for motorsport, is an integral pillar of what we’ve set out to do here at Motorsport Tickets. A key part of this involves utilising our platform to support those who need it most. We are excited to partner with Race Against Dementia to help them bring skills from F1 to research, protecting the memories we help fans to make.”
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